How to Sell Anything to Anyone

By Myron Golden

Source Material: https://www.youtube.com/watch?v=u9WyZDRV8yM

Transcriber/note-taker: Kiwi

6/25/22 12:49pm

People don’t pay you because you’re a dentist, they pay you for a result. We only ever pay for results.

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Time is not money. Time is GREATER than money. Once you realize that you’ll be willing to exchange as much $$$ as necessary to buy back as much of your time as you can.

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Pretending as if you don’t care about money is a misnomer because most of our waking hours —our lives— are spent working for it.

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When a result is more valuable to us than money, we will exchange our money for that result; when our car is running on fumes gas is then more valuable than money, so we exchange the money to fuel up the car.

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There’re 4 levels to value.

IMPLEMENTATION is the lowest level of value and when you’re not generating much money in your life it’s because you’re delivering your value at the lowest level —the IMPLEMENTATION level— therefore you get the least amount of pay.

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Implementer salary: Poverty line or below; $50k/yr or less

UNIFICATION is the 2nd lowest level of value. This is where managers reside. UNIFICATION aka team building —creating unity— is so important. And the reason unifiers make so much money is because when you’re unifying teams what you’re usually doing is bringing together people who complement each other which means one has a strength where the other has a weakness.

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Unifier salary: Lower to upper-middle class; $80k to less than $100k/yr

Note:

Proverbs 30:24, 26 KJV

There be four things which are little upon the earth, but they are exceeding wise:

26 The conies are but a feeble folk, yet make they their houses in the rocks…

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The conies are feeble yet where they reside is fortified. The sturdiness of the rocky structure they call home complements their fragility.

If God calls this excessively wise then someone who essentially does the same w/ ppl via team building is demonstrating excessive wisdom. And what’s Wisdom’s secondary attribute…? Increase of material wealth for her practitioner! It makes sense to handsomely pay someone who performs wisdom. Especially excessively.

COMMUNICATION is the 2nd highest level of value. By far the easiest way to get into the high levels of income. This refers to people like Oprah Winfrey, David Letterman— talking heads like anchors and news people; those with their own television shows. People who put together infomercials. Salesmen. Music artists. Movie writers. Authors of books. People with a MESSAGE. —who wanna COMMUNICATE that message to the world.

They operate at the 2nd highest level of value in the world. Which is why they’re some of the top income earners in the world.

When you get good at communicating —taking ideas out of your mind and putting them into other people’s minds; transmitting thoughts clearly to others— you can manifest anything you want; because you can deliver value in a way that makes people say “I WANT THAT!”

Learn to operate here and you can multiply your income. And one of the best ways to accomplish that is with selling. Learn to sell and you can write your own ticket, name your price. And you’ll never be out of work. It’s one of the highest value-adding abilities in the world.

In fact, it makes the world go ‘round. And despite the negative programming that’s been done to us to associate “Yuck!” with salesmen, no matter what your job is, your job couldn’t exist without salespeople. Your career, your position— its existence couldn’t be possible without sales.

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Communicator salary: 6-8 figures in this level

IMAGINATION is the highest level of value that’s delivered into the marketplace. When value is created in this level the creators make billions. It’s where people conjure up ideas and get communicators to sell those ideas to then unify a team of implementers to implement those ideas.

These imagineers sell their IMAGINATION to investors who then take the company public and sell it back to all of us and they become billionaires. The Steve Jobs and the Bill Gates of this world operate on this level of value.

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No salary mentioned, I guess that's because the sky’s the limit!

—— End